BON™ – Because of Noticing: The Restful Art of Evoking Awareness Without Saying More
““Because I am noticing… what wants to be honoured now?””
In the wild, when a rabbit senses danger, it freezes. But when the world slows, when there is no rush to flee or fight, it settles back into stillness. Its ears twitch. Its breath steadies. It leans into the wind, not against it.
This is the restful bunny—alert yet calm, soft yet attuned. A symbol of stillness that is not passive, but wise. It knows that awareness does not mean panic, and motion does not always mean progress.
In coaching, we are often taught to ask better questions, design better goals, or listen actively. But mastery emerges not in what we do—but in how we rest in what is unfolding.
This is the heart of the BON™ Technique:
“Because of Noticing,” I choose not to solve, not to fix, not to advise—but to honour what is moving beneath the surface.
What Is BON™?
BON™ stands for Because of Noticing—a technique and inner stance for coaches to rest, sense, and attune to the client’s world as it is before reaching for what could be. It is less of a tool and more of a posture. A way of seeing without grasping, of sensing without interpreting, of partnering with the unsaid.
It begins with this quiet mantra:
“Because I am noticing…”
Noticing what?
A softening of the voice
A held breath
A shifting gaze
A tremor between words
A sudden stillness
A sigh that wasn’t there before
BON™ is the coach’s invitation not to act, but to attend. Noticing is not a strategy. It is an offering of presence.
BON™ and the Restful Bunny: Coaching with Still Ears and Soft Eyes
There’s something sacred about a bunny that rests.
It doesn't run. It doesn't explain. It simply senses the world in stillness. Its ears flick not out of fear—but attention. It knows something is moving even if it hasn’t made a sound.
In this way, the restful bunny is the perfect metaphor for a BON™-informed coach.
"The restful bunny teaches us that sensitivity is not weakness. It is wisdom made quiet."
When coaches rush to act on every word, we miss the invisible hinges of the conversation—the micro-shifts, the pauses that hold meaning, the exhale that speaks louder than any story. BON™ restores our capacity to attune.
"BON is not about adding value; it’s about making space for the value that is already there to emerge."
Like the bunny, we begin to:
Sense the field rather than fill it
Stay close to the ground of the client’s truth
Lean into awareness rather than explanation
BON™ brings this still and alert quality into coaching. It’s where relaxed noticing meets reverent curiosity.
The Restful Bunny and the Nature of Presence
In a world conditioned by urgency, the restful bunny reminds us that not every change requires a chase. The coach, like the bunny, sits at the edge of the moment—ears open, grounded, undisturbed by the rush to resolve.
We often associate mastery with doing more, asking smarter, producing results. But true mastery is found in being with—not despite uncertainty, but through it.
The BON™ coach is not frantically tracking what to say next. They are listening with their whole nervous system, their breath, their posture. They are co-regulating with the client—not driving the conversation, but feeling the pulse of what wants to emerge.
Like the bunny, we learn to:
Notice without jumping
Pause without freezing
Sense without searching
This calm readiness is what allows transformation to arise—not by force, but by invitation.
The BON™ Domains of Noticing
To help coaches attune to the many dimensions of client shifts, BON™ is structured into four fluid domains:
BON™ in Practice: From Noticing to Evoking
The BON™ moment happens like this:
The Shift – You sense something change (but don’t name it too fast).
The Stillness – You breathe. You soften your shoulders. You stay.
The Statement or Invitation:
“I’m noticing your tone just changed…”
“I saw your shoulders drop slightly… what was that like for you?”
“There was a long silence just now—would it feel okay to explore it?”
The Surrender – You release outcome. You let the client teach you.
BON™ doesn't mean you always speak what you notice. Sometimes the noticing is for your inner presence, not your outer voice. Silence is also BON.
When to Use BON™ (and When Not To)
Use BON™ when:
A subtle shift occurs and the moment feels alive
You feel a sense in your body that something changed
The client seems misaligned with their words
Silence feels more charged than speech
Don’t use BON™ to:
“Sound like” a good coach
Interrupt the client’s flow
Show off your intuition
Fill space
BON™ must be held with humility, honor and respect. You are not the interpreter of truth. You are a partner in curiosity.
The BON™ Technique in Coaching Flow
Let’s visualise the flow of BON™ in real coaching conversations.
Step 1: Stillness Before the Shift
The coach breathes. The bunny rests. There’s no rush.
“I’m not here to move you. I’m here to move with you.”
Step 2: Because of Noticing…
The internal mantra. The sacred pause. A flick of the ear. A twitch in tone.
“Because I’m noticing your eyes soften as you speak of your brother…”
Step 3: Permission and Partnership
The inquiry is not a challenge. It is a question from one being to another.
“Would it feel okay to pause there together? What’s here now?”
Step 4: The Emergence
The client exhales. Something hidden reveals itself—shame, grief, delight, relief.
“I’ve never said that out loud before.”
BON™ made that space.
The Wisdom of Still Ears
There’s a kind of listening that doesn’t begin in the ears. It begins in the stillness of the coach’s body, in the resting of agendas, in the silence after a sentence trails off.
This is the gift of the restful bunny. To be present, gentle, and unhurried, even when something big is beneath the surface. BON™ teaches us that the most transformative moments often arise not because we said something powerful—but because we noticed something fragile.
When you coach with BON™, you coach with breath.
When you coach with breath, you coach with life.
Noticing is an Act of Love
“Coaching isn’t about what we say next. It’s about what we sense now.”
In a world that demands action, speed, and certainty, the BON™ coach chooses stillness, curiosity, and presence. Like the bunny in the meadow, the coach trusts that safety creates insight—not pressure.
And in that quiet space, where breath meets noticing and silence becomes permission, something rare happens:
The client meets themselves.
And the coach?
They were simply there.
Still. Soft. Sensing. BON.
